WWO: Audience Video Profile Of Streamers Closely Aligns With Podcast And AM/FM Radio Listeners
THE MOUTH, DECEMBER 10TH, 2024 - Westwood One conducted a series of tracking studies measuring American use of video services revealing podcasts and AM/FM radio are ideal marketing platforms for video streamers like Amazon Prime Video, Netflix, Paramount+, Hulu, and Disney+. Westwood One Audio Active Group® conducted an analysis of six recent quarterly studies spanning Spring 2023 to Fall 2024. Check out the findings that are highlighted on this week’s blog
Key findings reveal: Nielsen: Since 2021, video streaming’s share of TV time spent has soared from 26% to 40% Americans are cutting back on the number of ad-free video subscriptions while increasing the number of video services with ads
Screen Engine/ASI: The audience profile of video streamers closely aligns with podcast and AM/FM radio listeners, not linear TV viewers. While the profile of heavy audio consumers is a perfect match for the video streaming audience, most of the media budgets go to linear TV.
Despite massive spending on linear TV, ad recall levels for video services among heavy TV viewers are identical to those among heavy audio listeners A wide variety of AM/FM radio programming formats provide reach for the video streaming target audience. Nielsen: At any spend level, AM/FM radio dramatically outreaches linear TV Nielsen
Media Impact: AM/FM radio makes your TV better: Hulu experiences a +76% increase in reach with a 20% reallocation to AM/FM radio; Much of the reach growth occurs among younger demos and light TV viewers. To read the full blog post, here - Or, view 17-minute video of key findings here.
Edison Research To Unveil It's 'Definitive' Top 10 Findings Of 2024 Today At 2pm ET In Webinar
THE MOUTH, DECEMBER 10TH, 2024 - Edison Research will unveil its definitive Top 10 Findings of 2024 in a 30-minute webinar today, December 10 at 2pm ET. The list-worthy findings on audio,